Lamborghini, synonymous with raging bulls and breathtaking supercars, has broadened its horizons with the Urus. While some purists initially raised eyebrows at a Lamborghini SUV, the Urus S has proven to be a resounding success, blending Lamborghini DNA with everyday practicality. This review delves into why the Urus S remains a compelling choice in the competitive super SUV market, examining its performance, luxury, and unique Lamborghini character.
Unleashing the V8 Heart of the Urus S
At the core of the Lamborghini Urus S lies a potent 4.0-liter twin-turbocharged V8 engine. This powerhouse churns out an impressive 657 horsepower (489 kW) and 627 lb-ft (849 Nm) of torque. While sharing its foundation with other Volkswagen Group SUVs like the Audi RS Q8 and Porsche Cayenne, Lamborghini engineers have meticulously reworked this engine to ensure it delivers a distinct Lamborghini experience. The Urus S boasts unique engine tuning, an exclusive all-wheel-drive system setup, and a tailored gearbox, all contributing to its unparalleled character.
The driving mode selector offers a spectrum of options to tailor the Urus S to various conditions. “Strada” mode is designed for comfortable daily driving, while “Sport” mode sharpens responses for spirited road driving. For off-road adventures, “Sabbia” (sand) and “Terra” (off-road terrain) modes optimize traction. “Neve” mode is specifically calibrated for snow and ice. Finally, “Corsa” (race) mode unleashes the Urus S’s full performance potential for track driving.
Lamborghini’s fuel economy claims for the Urus S are 14 mpg city, 19 mpg highway, and 16 mpg combined. However, real-world driving, especially with enthusiastic use of “Corsa” mode, can result in significantly lower figures, as low as 8 mpg in testing. The onboard computer of the test vehicle indicated an average of around 14 mpg over its 2,000-mile lifespan, highlighting the Urus S’s thirst for fuel when driven assertively.
Stepping into a Lamborghini Sanctuary: The Urus S Interior
The interior of the Urus S is where Lamborghini’s heritage truly begins to shine, albeit with a touch of quirky Italian flair. While sharing infotainment and gauge cluster technology with its Audi counterparts, the Urus S cabin distinguishes itself with unique design elements and luxurious materials.
The drive mode selector, for instance, cycles only in one direction, a quirky trait reminiscent of classic Lamborghinis. Similarly, engaging reverse gear requires pulling a large, prominent handle in the center console, a design choice that is both unconventional and characteristically Lamborghini. For personalized driving settings, “Ego” mode is accessible on the far side of the console. These unique control placements, while slightly obtuse, contribute to the Urus S’s distinctive Lamborghini personality, echoing the spirit of models like the Espada, Jalpa, and Diablo.
Beyond these eccentricities, the Urus S cabin is undeniably luxurious. Premium materials abound, including real metal, carbon fiber, and supple leather. The seats are exceptionally comfortable, and visibility is excellent for an SUV of this caliber. Metal shift paddles add a tactile delight, enhancing the driving experience.
The infotainment system is intuitive and responsive, although the touch-sensitive climate control screen, encased in piano-black plastic, feels somewhat out of place in a vehicle of this price point. In contrast, the Bang & Olufsen sound system is a true highlight, delivering exceptional audio quality through 21 speakers and 1,700 watts, with visually striking Y-shaped speaker grilles and pop-up dash speakers.
Rear passenger space in the Urus S is generous, accommodating adults comfortably, even with the panoramic sunroof. Rear-seat passengers benefit from dedicated climate control zones and heated seats. Cargo space is a practical 22 cubic feet behind the rear seats, expandable by folding the rear seats down. Additional storage compartments are thoughtfully placed throughout the cabin.
Driving the Lamborghini Urus S: Tamed Bull or Raging Beast?
Los Angeles, with its congested streets, might seem an unlikely proving ground for a Lamborghini. However, it is in this urban jungle that the Urus S demonstrates its duality. At city speeds, the Urus S is surprisingly comfortable and composed, offering a luxurious and quiet ride, even with its immense power lurking beneath. The massaging seats further enhance the experience of navigating traffic in ultimate comfort.
However, to truly awaken the “raging bull” within the Urus S, one must engage “Corsa” mode. This transforms the SUV into a different animal altogether. Safety systems are relaxed, throttle response sharpens dramatically, steering becomes more direct, and fuel consumption skyrockets. In “Corsa” mode, the Urus S becomes intensely engaging and playful, demanding driver attention and rewarding with exhilarating performance.
The exhaust note in “Corsa” mode is undeniably Lamborghini, a boisterous and edgy roar that distinguishes it from its Porsche Cayenne sibling. Gear shifts become aggressive and rapid, and the engine eagerly encourages spirited driving. On winding roads, the Urus S belies its size and weight, exhibiting impressive body control and agility.
Acceleration is breathtaking, launching the Urus S from 0 to 60 mph in a mere 3.2 seconds. The surge of power is relentless, and the all-wheel-drive system, especially in “Corsa,” allows for a hint of rear-wheel slip, adding to the thrill. The Urus S masterfully balances everyday usability with exhilarating performance, transitioning seamlessly from a comfortable daily driver to a thrilling performance SUV.
The Super SUV Arena: Urus S and its Rivals
The Lamborghini Urus S competes in a niche but rapidly growing segment of high-performance luxury SUVs. Key rivals include the Bentley Bentayga, Audi RS Q8, Porsche Cayenne, Aston Martin DBX, and the Ferrari Purosangue.
The Bentley Bentayga and Rolls-Royce Cullinan prioritize ultimate luxury and comfort, while the Aston Martin DBX and Audi RS Q8 lean slightly more towards performance. The Porsche Cayenne established the benchmark for this class, offering a blend of sportiness and practicality. The Ferrari Purosangue occupies an even more exclusive echelon with its unique design and naturally aspirated V12 engine, commanding a significantly higher price.
The Urus S carves its niche by offering a distinctive Lamborghini design, a thrilling V8 soundtrack, and exhilarating performance, all while undercutting the price of the Cullinan and Purosangue. While the Audi RS Q8 offers similar performance at a lower price point, the Urus S delivers the undeniable cachet and visual drama of the Lamborghini brand. For those seeking a super SUV that makes a statement and delivers genuine Lamborghini thrills, the Urus S remains a top contender.
Urus S: A Necessary Breed for Lamborghini’s Future
The Lamborghini Urus S, despite its SUV form factor, embodies the spirit of the raging bull in a modern context. It is a versatile vehicle that can be both a comfortable daily driver and an exhilarating performance machine. The Urus S’s success is undeniable, with Lamborghini reporting that it is sold out well into the future.
The Urus S is not merely a profitable model; it is a vital lifeline for Lamborghini, enabling the brand to continue developing and producing enthusiast-focused supercars like the Huracan STO, Revuelto, and Temerario. Just as the Cayenne revitalized Porsche, the Urus S is securing Lamborghini’s future in an evolving automotive landscape. It’s a win-win: Lamborghini enthusiasts get their supercars, and the brand thrives thanks to the practicality and appeal of the Urus S.
