Lexus announced remarkable global sales results for 2023, marking a record high with 824,258 units sold between January and December. This represents a significant 32% increase compared to the previous year, showcasing the brand’s strong global appeal. This surge in sales can be attributed to robust demand across key regions including North America, Europe, and Japan, coupled with improved parts supply chains which facilitated increased production and deliveries. Notably, Europe saw a 46% increase with approximately 69,202 units, North America experienced a 24% rise to 355,606 units, China recorded a 3% growth at 181,411 units, and Japan witnessed an impressive 129% surge to 94,647 units. While the Lexus Is 2023 continues to be a sought-after sedan in many markets, this overall growth reflects broader consumer enthusiasm for the entire Lexus lineup.
A key factor in Lexus’s success in 2023 was the outstanding performance of its electrified vehicle range. Sales of Lexus electrified vehicles reached a record 47% of total global sales. This was fueled by the expansion of their electrified lineup and strong sales of models like the new RX and the battery EV exclusive RZ. In Europe, Lexus’s growth was particularly strong, making it one of the fastest-growing premium brands in the region. Key models driving this European success included the NX (41,367 units), RX (20,484 units), and UX (11,194 units), demonstrating the brand’s appeal across different segments, even as models like the Lexus IS 2023 maintain their dedicated following.
The table below provides a detailed breakdown of Lexus’s sales performance in major regions for January to December 2023:
| Sales Results by Major Region |
|---|
| Region |
| North America |
| Asia |
| China |
| East Asia |
| Japan |
| Europe |
| Middle East |
*1 “Electrified vehicles” includes all HEV, PHEV and BEV models
Takashi Watanabe, President of Lexus International, expressed gratitude to global customers for their continued support. He stated, “Lexus will continue to drive unique initiatives, focusing on the development and promotion of battery electric vehicles in pursuit of realizing a carbon-neutral society. In addition, we are committed to responding promptly and accurately to customer needs, adapting to the changing times, and continuously striving to craft cars that bring joy to our customers.” This commitment suggests Lexus will continue to innovate and expand its offerings, potentially including future iterations of models like the Lexus IS, to meet evolving customer demands and environmental goals.
