The Jeep Grand Cherokee has solidified its position as a global icon in the premium SUV segment. Renowned for its capability, advanced technology, and luxurious comfort, the Grand Cherokee continues to capture the attention of drivers and industry experts alike. This article delves into the latest news surrounding the Jeep Grand Cherokee, highlighting its recent accolades, model year updates, and enduring appeal.
Continued Recognition and Industry Awards
The Jeep Grand Cherokee’s commitment to excellence is consistently recognized through prestigious industry awards. S&P Global Mobility acknowledged the Grand Cherokee lineup with an Automotive Loyalty Award, celebrating its exceptional ability to retain owners. This award underscores the strong bond Jeep builds with its customers, who repeatedly choose the Grand Cherokee when returning to the market.
Image alt text: Jeep Grand Cherokee receives Automotive Loyalty Award from S&P Global Mobility for high customer retention in the SUV segment.
Further solidifying its position as a leader in the midsize SUV category, the Jeep Grand Cherokee has earned the MotorWeek Drivers’ Choice Award for Best Midsize Utility vehicle for two consecutive years, in 2023 and 2024. This back-to-back win from MotorWeek, a trusted source for automotive reviews, speaks volumes about the Grand Cherokee’s consistent performance and appeal to drivers.
Image alt text: Jeep Grand Cherokee wins MotorWeek Drivers’ Choice Award for Best Midsize Utility vehicle, marking its second consecutive year of recognition.
Cars.com also named the Jeep Grand Cherokee the Best SUV of 2023 in their inaugural Best SUV awards, further cementing its status as a top choice for SUV buyers. This award from Cars.com highlights the Grand Cherokee’s overall excellence and value proposition in the competitive SUV market.
Image alt text: Cars.com recognizes Jeep Grand Cherokee as the Best SUV of 2023 in their inaugural award program, praising its overall quality and appeal.
Newsweek Autos Awards recognized the Jeep brand as having the ‘Best SUV Lineup’ for two years running, in 2021 and 2022, with the Grand Cherokee playing a pivotal role in this achievement. This accolade reflects the strength and depth of the entire Jeep SUV family, with the Grand Cherokee leading the charge.
2025 Jeep Grand Cherokee: Enhanced Affordability and Features
For the 2025 model year, Jeep is making the Grand Cherokee even more accessible to U.S. customers by enhancing its affordability. With a starting MSRP of $37,035, the 2025 Jeep Grand Cherokee offers exceptional value, bringing its renowned capability, technology, and comfort to a wider range of buyers.
Image alt text: Jeep announces enhanced affordability for the 2025 Grand Cherokee model year, making its premium SUV more accessible to customers.
The 2025 Grand Cherokee continues to build upon its legacy, delivering legendary 4×4 capability, class-leading interior space, versatile configurations, and advanced safety features. Jeep engineers have meticulously designed and engineered the Grand Cherokee to exceed expectations in every aspect, maintaining its position as a true global icon.
Safety and Innovation: Key Highlights from Recent Years
The Jeep Grand Cherokee has consistently prioritized safety, with the 2023 Grand Cherokee and Grand Cherokee L models earning the TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS). This highest possible rating from IIHS demonstrates Jeep’s unwavering commitment to passenger safety and vehicle structural integrity.
Image alt text: Jeep Grand Cherokee and Grand Cherokee L achieve TOP SAFETY PICK+ rating from IIHS, highlighting their superior safety performance in crash tests.
Innovation remains at the forefront of the Grand Cherokee design. The introduction of the Grand Cherokee 4xe plug-in hybrid powertrain showcases Jeep’s commitment to electrification and sustainable driving. The 2023 model year saw the Grand Cherokee Trailhawk becoming exclusively available with the 4xe powertrain, emphasizing Jeep’s dedication to combining off-road prowess with eco-conscious technology.
Marketing and Customer Connection
Jeep’s innovative marketing campaigns further amplify the Grand Cherokee’s appeal. The “Dents” campaign launched in 2023 for the Grand Cherokee and Grand Cherokee 4xe, highlights the real-life adventures and experiences that resonate with Jeep owners. This campaign, spanning television, social media, and digital platforms, effectively connects with the target audience and reinforces the Grand Cherokee’s image as a vehicle built for life’s journeys.
Image alt text: Jeep launches ‘Dents’ marketing campaign for Grand Cherokee and Grand Cherokee 4xe, showcasing the vehicle’s role in real-life adventures and experiences.
Conclusion: The Enduring Appeal of the Jeep Grand Cherokee
The Jeep Grand Cherokee continues to reign as a top SUV choice, consistently earning accolades and recognition from reputable organizations. From its enhanced affordability for the 2025 model year to its ongoing commitment to safety, innovation, and customer satisfaction, the Grand Cherokee remains a benchmark in the automotive industry. Its legacy of excellence, combined with continuous improvement and adaptation, ensures that the Jeep Grand Cherokee will remain a highly sought-after SUV for years to come.
