Luxury sports car manufacturer Ferrari has announced it will be raising prices on certain models by 10% effective April 1st. This price adjustment is a direct response to recently imposed U.S. auto tariffs and could add a significant amount to the final cost for buyers. For some Ferrari models, this increase could mean an additional expense of up to $50,000.
The Italian automaker, based in Maranello, stated that the price hike will not affect vehicles imported before April 2nd. According to a company release, the “commercial terms” will remain unchanged for the Ferrari 296, SF90, and Roma model families for the time being.
However, some of Ferrari’s most sought-after models will see a price surge. These include the popular Purosangue SUV, the 12Cilindri, and the exclusive F80. The 10% price increase will be applied to these models and others in their categories.
For the Ferrari Purosangue, which has a starting price of approximately $430,000, the price increase translates to roughly $43,000. The impact is even more substantial on limited-edition models like the F80, where a 10% increase on its $3.5 million+ starting price adds over $350,000 to the total.
These price adjustments are a direct consequence of tariffs announced by the U.S. government. The tariffs, set at 25%, apply to cars manufactured outside of the United States. Ferrari, which produces all of its vehicles at its factory in Maranello, Italy, falls under these new regulations.
Despite the increased Ferrari Prices, the impact on sales remains uncertain. Ferrari currently experiences high demand, with waiting lists exceeding a year for many models. The typical Ferrari buyer is often in a high-income bracket and may be less sensitive to these price increases.
Ferrari has reaffirmed its financial targets for 2025, but also acknowledged a “potential risk of 50 basis points on profitability percentage margins” due to these tariffs and associated costs.
In a recent interview, Ferrari CEO Benedetto Vigna emphasized the company’s consideration for its clientele, despite their affluence. He stated, “When we look at the client, we consider that these people to buy a Ferrari, they have to work. We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.” This suggests Ferrari is attempting to balance the need to adjust prices with maintaining customer relations.
Following the announcement, shares of Ferrari experienced a slight increase, while shares of major U.S. automakers generally declined. This divergence in stock performance may reflect investor sentiment regarding the impact of the tariffs on different segments of the automotive market.
