The BMW XM Label Red emerges as a bold statement in the high-performance automotive landscape, catering to a global audience of individualists who crave an extroverted lifestyle and demand ultimate performance beyond the conventional. Set to begin production in August 2023 at BMW Group Plant Spartanburg in the USA, the BMW XM Label Red is not just an SUV; it’s a declaration of power and exclusivity. An ultra-exclusive edition, limited to just 500 units worldwide and featuring a distinctive BMW Individual Frozen Carbon Black metallic paint finish, is scheduled to launch alongside the standard model, further amplifying its desirability.
The world premiere of the BMW XM Label Red took center stage at the Auto Shanghai international motor show in April 2023, highlighting China as a pivotal market, alongside the USA and the Middle East. Eager customers could place their orders starting April 28, 2023, marking the beginning of a new chapter in BMW M’s high-performance lineage.
M HYBRID System: Peak Performance, Precisely Controlled
At the heart of the 2024 Bmw Xm Label Red lies a meticulously engineered M HYBRID system, showcasing the exhilarating potential of electrification in BMW M GmbH’s high-performance vehicles. The seamless and potent collaboration between the electric motor and the V8 engine delivers instantaneous power, building relentlessly and surging through the rev range. This advanced drive concept mirrors the technology found in the new BMW M Hybrid V8 endurance racing car, which impressively debuted at the 24 Hours of Daytona and is poised to compete in prestigious events like the 24 Hours of Le Mans in 2024.
Boosting the system output to a staggering 550 kW/748 hp, the new flagship model surpasses the standard BMW XM by a remarkable 70 kW/95 hp. Torque also sees a substantial increase of 200 Nm (147 lb-ft), peaking at an immense 1,000 Nm (737 lb-ft). This formidable power is expertly managed and distributed to the road via the M xDrive all-wheel-drive system. Complemented by a bespoke chassis configuration and rapid, precise powertrain and chassis control, the BMW XM Label Red delivers a driving experience characterized by unparalleled dynamism and agility, setting a new benchmark in its class.
V8 Engine: Cutting-Edge M TwinPower Turbo Technology
The M HYBRID system in the BMW XM Label Red masterfully blends future-oriented electrification with the time-honored characteristics of a high-revving, eight-cylinder combustion engine featuring M TwinPower Turbo technology. This latest iteration of the V8 engine excels in rapid power delivery, enhanced efficiency, and minimized emissions. It incorporates a cross-bank exhaust manifold, a robust reinforced crankshaft drive, turbocharging with an electrically controlled blow-off valve, an optimized oil supply system, and advanced oil separation.
In the BMW XM Label Red, the V8 engine plays an even more significant role in the overall system output. It achieves a maximum output of 430 kW/585 hp at 5,600 rpm, with a peak torque of 750 Nm (553 lb-ft) – a notable 100 Nm (74 lb-ft) increase over the standard BMW XM’s engine. This torque is readily available across a broad rev band, from 1,800 to 5,400 rpm, ensuring relentless power delivery in any driving situation.
Alt text: Close-up of the powerful V8 engine in the 2024 BMW XM Label Red, showcasing its M TwinPower Turbo technology.
The sports exhaust system, equipped with two electronically controlled and continuously adjustable flaps, amplifies the engine’s power delivery with an emotionally charged soundtrack. This vibrant and energetic sound is atypical of an eight-cylinder unit, giving the BMW XM Label Red a distinct auditory signature. This is further emphasized by the unique dual tailpipes, arranged vertically in pairs, a signature design element of the XM models.
Electric Motor: Instant Power with Innovative Pre-Gearing
The electric motor within the M HYBRID system incorporates innovative technology to provide a significant boost in pulling power. This permanently excited synchronous motor is seamlessly integrated into the eight-speed M Steptronic transmission, alongside its power electronics. True to electric motor characteristics, it responds instantly to even the slightest accelerator input, delivering immediate power.
Contributing up to 145 kW/197 hp to the system’s peak output, the electric motor generates a nominal torque of 280 Nm (206 lb-ft). BMW’s patented pre-gearing stage amplifies this torque to an effective maximum of 450 Nm (332 lb-ft) at the transmission input. This ingenious system allows a compact motor to deliver torque output comparable to a much larger and heavier unit.
Alt text: Integration of the electric motor within the M HYBRID system of the BMW XM Label Red, highlighting its compact design and powerful output.
The enhanced power build-up, thanks to the pre-gearing stage, is palpable during both initial acceleration and quick bursts of speed. Combined with the V8 engine’s optimized power delivery and high-revving nature, this results in performance that is both authoritative and composed. The BMW XM Label Red accelerates from 0 to 100 km/h (62 mph) in a mere 3.8 seconds. The top speed is electronically limited to 250 km/h (155 mph), which can be raised to 290 km/h (180 mph) with the optional M Driver’s Package.
Beyond enhancing acceleration, the electric motor supports the combustion engine under steady loads, improving overall efficiency. This contributes to the BMW XM Label Red achieving impressive fuel economy figures of 1.7 – 1.6 liters per 100 kilometers (166.2 – 176.6 mpg imp) in the WLTP test cycle, with combined electric power consumption of 34.5 – 33.0 kWh per 100 kilometers and CO2 emissions of 39 – 35 grams per kilometer.
High-Voltage Battery, BMW IconicSounds Electric, and Charging Technology
The electric motor sources its energy from a high-voltage lithium-ion battery, a product of fifth-generation BMW eDrive technology, located in the underbody. This battery is characterized by its high energy density at both cell and pack levels, ensuring consistent power delivery across a wide temperature range, even under demanding sporty driving conditions. With a usable energy content of 25.7 kWh, it enables an electric range of 75 – 83 kilometers (47 – 52 miles) in the WLTP cycle.
This substantial electric range allows the BMW XM Label Red to undertake urban commutes and cross-country journeys with zero local emissions and near-silent operation. In pure electric mode, it can reach speeds of up to 140 km/h (87 mph). The electric driving experience is further enhanced by BMW IconicSounds Electric, a unique soundscape developed in collaboration with renowned film score composer Hans Zimmer.
Alt text: The charging port of the BMW XM Label Red, highlighting its capability for AC charging and efficient battery replenishment.
The M HYBRID system’s Combined Charging Unit supports AC charging up to 7.4 kW, allowing the high-voltage battery to be fully replenished from empty in approximately 4.25 hours. Predictive heat management further optimizes charging times by intelligently pre-conditioning the battery temperature. The BMW XM Label Red comes standard with both the Flexible Fast Charger and the Mode 3 charging cable Professional, the latter housed in an exclusive weekend-style bag for convenient and stylish public charging.
M xDrive and M Sport Differential: Supreme Traction and Performance
The M xDrive all-wheel-drive system ensures optimal power distribution from both the combustion engine and electric motor to all four wheels, adapting instantaneously to driving conditions. The system is inherently rear-biased, enhancing the BMW XM Label Red’s agility, particularly pronounced in 4WD Sport mode. For off-road enthusiasts, a traction-optimized 4WD Sand mode, specifically designed for driving on dunes and similar surfaces, can be activated via the M Setup menu when DSC is fully disengaged.
Complementing the M xDrive system is an electronically controlled differential lock in the rear axle. The M Sport differential further elevates traction, agility, and directional stability by variably distributing drive torque between the rear wheels based on driving demands.
Model-Specific Chassis Tuning and Integrated Dynamics Management
As the most powerful road-legal BMW M car ever created, the BMW XM Label Red delivers not only exceptional power but also an expansive range of driving capabilities. From exhilarating sporty performance to relaxed, zero-emission cruising and comfortable long-distance travel, it excels in every scenario. The sophisticated chassis technology provides a remarkable balance between dynamism and comfort, finely tuned to the powertrain’s performance characteristics, a hallmark of BMW M engineering.
Standard equipment includes adaptive M suspension Professional, featuring electronically controlled dampers and active roll stabilization with Active Roll Comfort to minimize body roll. Integral Active Steering is also standard. The M Sport braking system, with six-piston fixed-caliper front brakes and single-piston floating-caliper rear brakes, works in conjunction with the latest-generation integrated braking system. This system precisely blends recuperation and friction braking, offering the driver two pedal feel settings.
Alt text: The BMW XM Label Red in motion, showcasing its dynamic design and powerful stance on the road.
The M xDrive system, M Sport differential, active roll stabilization, steering control systems, near-actuator wheel slip limitation, and Performance Control function are all integrated with the central transverse dynamics management. This holistic approach to powertrain and chassis system integration, refined through extensive testing and BMW M GmbH’s racing expertise, ensures a consistently exceptional driving experience across diverse driving environments.
Extroverted Design with Exclusive Red Accents
The BMW XM Label Red pushes the boundaries of exclusivity, both technically and stylistically. It represents the first BMW M GmbH high-performance car conceived independently since the iconic BMW M1. The muscular proportions of a Sports Activity Vehicle are fused with an extroverted exterior design characterized by expansive surfaces, sharp lines, and a distinctive front-end reserved for BMW luxury-class models. Unique design accents further emphasize the BMW XM Label Red’s focus on peak performance.
Distinguishing features include a Toronto Red metallic accent band (black available as an option), extending to the model badges and wheel inserts. Standard 21-inch light-alloy wheels and Black high-gloss finishes for the BMW M kidney grille surrounds and diffuser elements further accentuate its sporty character.
The exterior color palette offers a solid and eight metallic options, along with over 50 BMW Individual special paint finishes, including new shades like BMW Individual Urban Green, Petrol Mica metallic, Anglesey Green metallic, and Sepia metallic. The BMW Individual Visualizer (https://individual.bmw-m.com/) aids customers in paint selection, offering a realistic 360-degree view of the car in their chosen finish within a BMW M Town setting.
The limited-edition variant heightens exclusivity with even more expressive styling. Toronto Red metallic accents for the BMW M kidney grille surround and rear diffuser insert, combined with a BMW Individual Frozen Carbon Black metallic body paint, create a striking contrast.
Sporty and Luxurious Interior: M Lounge and BMW Curved Display
The interior of the BMW XM Label Red features a black/red color scheme, creating a visually striking and sporty ambiance. The distinctive three-dimensional headliner and body pillar trim are finished in black. Red accents highlight the diamond-shaped upper sections of the seats, integrated head restraints, and contrast stitching on black surfaces throughout the cabin. Red accents also adorn the air vents. Exclusive interior features include a red “XM” badge below the control display and Carbon Fibre satin effect trim with red and blue accent threads. The limited-edition variant features a “1 of 500” plaque.
Alt text: The luxurious and sporty interior of the BMW XM Label Red, featuring the M Lounge in the rear and red accent stitching.
M multifunction seats, knee pads, M-specific content on the BMW Curved Display and head-up display, signature M gear selector lever, and M-specific control panel define the sports car cockpit. The M Hybrid button and Setup button provide direct access to drive system and vehicle configuration settings. The M leather steering wheel features Black Chrome trim, M buttons, and carbon inlay gearshift paddles with red symbols, including a unique Boost Mode symbol on the left paddle.
The rear of the BMW XM Label Red transforms into an exclusive M Lounge, offering generous space, premium materials, and extravagant design. Optional heated backrests, Merino leather cushions with red stitching and “XM” badges provide luxurious comfort. The sculptural headliner with its prism structure and 100 LED units, ambient lighting, four-zone climate control, and Harman Kardon Surround Sound System are standard. An optional Bowers & Wilkins Diamond Surround Sound System further elevates the audio experience.
Advanced Driver Assistance and BMW Live Cockpit Professional
The BMW XM Label Red is equipped with a comprehensive suite of advanced driver assistance systems as standard, including Front Collision Warning, Lane Departure Warning, Evasion Assistant, and more. Optional Driving Assistant Professional adds Active Cruise Control, Steering and Lane Control Assistant, and other features for enhanced convenience and safety. Parking Assistant Plus, also standard, includes Reversing Assistant, Parking View, and 3D View.
BMW Live Cockpit Professional, standard on the BMW XM Label Red, features the latest generation of BMW iDrive with an M-specific version of BMW Operating System 8. The system prioritizes touch and voice control, featuring a fully digital screen grouping and the BMW Intelligent Personal Assistant. BMW Maps navigation, BMW Digital Key Plus, smartphone integration, personalized BMW ID functionality, and 5G eSIM are also available.
CO2 EMISSIONS & CONSUMPTION.
BMW XM Label Red:
Petrol consumption combined: 1.7 – 1.6 l/100 km [166.2 – 176.6 mpg imp]; electric power consumption combined: 34.5 – 33.0 kWh/100 km; CO2 emissions combined: 39 – 35 g/km in the WLTP cycle; provisional values.
BMW XM:
Petrol consumption combined: 1.7 – 1.6 l/100 km [166.2 – 176.6 mpg imp]; electric power consumption combined: 34.5 – 33.0 kWh/100 km; CO2 emissions combined: 39 – 35 g/km in the WLTP cycle.
