Advance Auto Parts, already a prominent name in the automotive aftermarket and an official sponsor of NASCAR, has expanded its commitment to motorsports by becoming the lead sponsor of the NASCAR Drive for Diversity Combine. This move further solidifies Advance Auto Parts’ dedication to the sport and its proactive role in fostering diversity within the racing community.
For years, Advance Auto Parts has been deeply embedded in the fabric of NASCAR, not only as the official auto parts retailer but also through its sponsorship of the NASCAR Advance Auto Parts Weekly Series (NAAPWS) and the Advance My Track Challenge. These initiatives demonstrate the company’s long-term investment in the growth and development of stock car racing at all levels. Now, by taking on the mantle of lead sponsor for the Drive for Diversity Combine, Advance Auto Parts is directly contributing to shaping the future landscape of NASCAR by championing inclusivity and providing opportunities for underrepresented talent.
Jason McDonell, Executive Vice President of Merchandising, Marketing, and eCommerce at Advance Auto Parts, emphasized the significance of this partnership, stating, “This program has been instrumental in propelling careers for many years, offering a platform for numerous talented drivers to showcase their capabilities.” He further added, “Enhancing diverse representation within the motorsports community is of utmost importance, and the entire Advance team is proud to collaborate with NASCAR in building a pipeline for the racing stars of tomorrow.” This statement highlights Advance Auto Parts’ understanding of the need for diversity and their commitment to actively participating in creating a more inclusive environment within NASCAR.
Brandon Thompson, NASCAR’s Vice President of Diversity and Inclusion, echoed this sentiment, expressing enthusiasm about the collaboration: “We are thrilled to welcome Advance Auto Parts as our combine partner. Their dedication to diversity and inclusion within our industry, and specifically their focus on nurturing the next generation of NASCAR drivers, will be invaluable in our efforts to identify, attract, and develop young, diverse talent.” Thompson’s words underscore the strategic importance of this partnership in NASCAR’s broader diversity and inclusion initiatives and how Advance Auto Parts is playing a crucial role in achieving these goals.